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Foothills S.A. is a Kraków-based public company operating in information technology, specializing in the digitalization and monetization of publishing content. Its core offerings include a publication platform called DIGITIVO, a digital publishing solution using Adobe for websites, blogs and social networks, technical support services, and marketing apps services such as mobile advertising, ASO (App Store Optimization), SEO and promotional or buzz campaigns.
Historically known as Optizen Labs S.A., Foothills underwent a strategic transformation and scaled back much of its prior operations. The company currently does not conduct active operational business in its previous core segments. Instead, it is pursuing a pivot to reorient its business through acquisitions in the craft beer sector. It has signed a letter of intent to acquire Brokreacja Sp. z o.o. and Bromarket Sp. z o.o., both active in beer production, and plans to rename itself to Brokreacja Holding S.A., focusing on craft beer production.
Geographically, Foothills is headquartered in Kraków, Poland, and trades on the NewConnect market segment of the Warsaw Stock Exchange. Its legal form is that of a joint-stock company. Its registered principal business activity (PKD) is IT equipment management (62.03.Z), along with services in wireless telecommunications (excluding satellite), data processing, internet portals, hosting, and related information services. The craft beer acquisitions under negotiation, if completed, would mark a shift toward beverage manufacturing and media content in luxury fashion, beauty and eCommerce verticals via digital media.
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