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NAIA Relief Inc primarily offers a digital coaching platform centered on mental well-being, resilience and burnout prevention. Its main product is called naia 24/7 Mind Mentor, a science-based AI "digital human" coach that guides individuals and organizations from stress assessment through to actionable coaching. The system includes automated detection of stress and burnout indicators using validated behavioural science and psychometric tools derived from the RELIEF® program developed by Scheelen Institute.
In addition to its core offering, the company supports organizational clients by aggregating anonymous wellbeing metrics through its dashboard tools, enabling departments to monitor stress, burnout risk, and engagement. The platform is delivered via chat, voice, and video channels, available 24/7 and supporting more than 50 languages in real time. Security, privacy and compliance are built into the platform; data is encrypted and the system adheres to GDPR, EU AI Act, Swiss data protection laws and stores data in European locations like Germany and Switzerland.
NAIA Relief operates on a B2B SaaS model targeting enterprises seeking to support employee mental health and performance. Its methodology draws on over a decade of coaching and expert input from psychologists, human performance specialists and behavioural scientists. Headquartered in Toronto, Canada, with a subsidiary in Zug, Switzerland, the company serves international markets including Canada, the United States and Europe.
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