PRISJAKT AB (PUBL) PJ.SE

Prisjakt AB (publ) operates an online price-and-product comparison service that allows consumers to compare products and prices across a wide range of consumer goods categories. Its platform includes product discovery, structured product information, price listings that include stock status, price-history tracking, user reviews, buying guides and expert rankings.

For consumers, the service is free across its websites and mobile applications, with features such as price alerts and barcode scanning in physical stores. The company generates revenue primarily via merchants paying a fee per click-through when users are directed from the comparison platform to the merchant's own site.

Additional revenue streams include banner advertising placements and subscription-based intelligence services supplying aggregated product, price and marketing data. Merchants may also pay for "profiling" services that enhance their visibility on the platform, such as displaying logos or descriptive content.

Prisjakt operates in multiple countries including Sweden, Norway, Denmark, Finland, France, the United Kingdom and New Zealand. The platform supports more than 13 million products from over 12,000 affiliated shops.

Its markets are largely consumer-retail e-commerce and online shopping, with its tools serving residential consumers comparing general merchandise across categories such as electronics, home and household goods, health and beauty, sports, garden and white goods.