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Pineapple Financial Inc is a Canadian company that primarily operates as a mortgage brokerage and technology provider. It supplies services for mortgage agents, brokers, sub-brokers, and brokerages, helping them connect with lenders and clients to offer mortgage products. Its core offerings include mortgage consultation, advice on mortgage options, digital and automated onboarding, document collection, loan packaging, loan maintenance, and tools such as the MyPineapple platform to assist in delivering a more streamlined mortgage process.
Beyond its core brokerage services, Pineapple Financial encompasses insurance product offerings, including whole life, permanent life, critical illness, and credit insurance, as well as pre-underwriting support functions like credit review, data validation, fraud analysis, appraisal ordering, and compliance services. The company also develops internally generated software which is capitalized as intangible assets, demonstrating a focus on technological infrastructure.
The company is headquartered in North York, Ontario, Canada and operates predominantly within the Canadian mortgage market. It serves both individual homebuyers and homeowner clients and the mortgage brokerage industry. It is incorporated under Canadian law, uses digital tools and cloud-based systems in its operations, and is publicly listed on the NYSE American exchange under its ticker.
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Effective scoring profile: Standard company
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