REGUEST S.P.A. REGU.AT

ReGuest S.p.A is a hospitality software company whose core operations focus on customer relationship management (CRM) tools designed specifically for hotels. The platform consolidates guest data from multiple sources - such as property management systems (PMS), Internet booking engines (IBE), and ancillary service bookings - into unified guest profiles.

Alongside this centralized CRM, ReGuest provides a multichannel communication suite that supports email, SMS, social messaging apps (including WhatsApp), and a proprietary messenger. A notable proprietary feature is CRIS, an AI-powered virtual assistant for handling guest inquiries autonomously around the clock.

Beyond its primary CRM and messaging tools, ReGuest offers a full ecosystem of revenue- and marketing-oriented modules. These include tools for creating and managing personalized offers and upsells (pre-stay and post-stay), digital guest directories and apps, and digital marketing capabilities such as website building, SEO automation, campaign planning, and content generation via AI. The product suite also incorporates business intelligence dashboards to support decision-making and performance analysis across the guest journey.

ReGuest is headquartered in Merano, Italy, with its legal form registered as an Italian public joint-stock company. It operates under a SaaS (software-as-a-service) model targeting boutique and full-service hotels, vacation rentals, campsites, and similar hospitality properties.

The company employs integrations with multiple PMS and IBE providers, enabling real-time synchronization of booking, room rate, service usage, and guest preference data. Its marketed geographic reach includes European hotel markets, especially in Italy and Austria, and its offerings are modular, allowing customers to adopt only those components suited to their business model.